Guides
How to Read a Momentum Board: Speed, Not Size
A momentum board ranks products by how fast they climb, not how big they are. What the columns, arrows and gaps mean, and how to avoid misreading them.
- Reading the board
- 10 min read
Sustaining a Climb After Launch Week
Launch week gives a lift and then a drop. How to keep the arrow pointing up in weeks two to eight: follow-through, retention, content and a calmer rhythm.
- After launch
- 10 min read
Week-Over-Week Change When the Numbers Are Small
Percentages on tiny bases can look dramatic or alarming. How to read, report and compare weekly change honestly when you only have a handful of users.
- Interpreting results
- 10 min read